Free sports sessions for the over-60s in Liverpool, UK

"Every Liverpool resident over 60 is being offered free swimming, gym membership, badminton, squash and tennis. It is part of a drive to improve the health and fitness of the city's 70,000 senior citizens. The city council and Liverpool Primary Care Trust wants every adult to take part in 30 minutes of physical activity five times a week and reduce the growing problem of obesity and help people stay healthy"